A one-hour educational webcast highlighting the first permanent English settlement in America at Jamestown, VA in 1607
[View the Webcast]
OBJECTIVES
Build awareness among students worldwide in grades 4-8 about the important historic legacies of Jamestown, VA; exploration, cultural diversity, democracy, free enterprise
and the three cultures that intersected there; the English, Indians and Africans
Drive educators and home-schooled students to a specially developed website, www.jamestownjourney.com, for
Jamestown lesson plans and tools from approved educational partners
SOLUTIONS
Created a fun & entertaining way to reach students within a news-style format, including student reporters interviewing experts and an original musical performance group
singing lyrics tied to the themes of Jamestown
Engaged students with emailed questions and live surveys
Supported webcast pre-event and post with classroom materials and a partner website created by the leadership of the commemoration
Worked with national education partners to outreach to social studies and other educators to drive participation in the webcast and to the website
RESULTS
Over 1 million students participated in classrooms, auditoriums and at home in Jamestown Live! representing every state and 12 countries
Approximately 10,000 students participated in the online survey
The webcast aired on the History Channel
The webcast won an AEGIS award for video production and was a finalist in the Cable in the Classroom Leaders In Learning awards
2007 W3 Awards - Silver Winner for Film & Video - Events and Live Broadcasts: Given by the International Academy of the Visual Arts, the W3 Awards honors creative excellence on the web.